Jeff Goodby & Rich Silverstein
Teach Advertising and Creativity
Advertising legends Jeff Goodby and Rich Silverstein guide you in how to defy conventions, shift perspectives, and produce your most exceptional work.
- Full Access to all Courses
- Watch on your computer and Phone
- Bonus classes guides & content
- Share with your household (3 Devices)
- Full Access to all Courses
- Bonus classes guides & content
- Watch on your computer and Phone
- Share with your household (3 Devices)
Limited Time Offer
2k+ Students
Ad Creativity: Beyond the Basics
Jeff Goodby and Rich Silverstein, the creative forces behind iconic campaigns like “got milk?” and the Budweiser lizards, continuously redefine advertising’s boundaries. They’re now revealing their secrets to crafting beautiful, edgy ads that capture the public’s imagination. Gain insights on generating brilliant ideas, crafting humorous and captivating narratives, and making an impact in your next pitch or presentation.
Course Content.
Meet Jeff Goodby and Rich Silverstein, founders of the legendary advertising agency Goodby Silverstein & Partners. Jeff and Rich introduce themselves and set the stage for their class.
Jeff and Rich delve into their backgrounds and the experiences that molded their careers. They dissect their initial collaboration: a humorous and award-winning campaign for the Oakland A’s.
At the beginning of their collaboration, Jeff and Rich skillfully utilized modest budgets to create internationally recognized work. They guide you through their campaigns for the Mill Valley Film Festival, the San Francisco Examiner, and Chevys Fresh Mex.
Jeff and Rich tell the history of the “got milk?” campaign, from the inception of the idea to a detailed behind-the-scenes look at how they shot their iconic ad “got milk?: Aaron Burr.”
Discover the art of drawing inspiration from the world to generate ideas. Jeff and Rich examine the genesis of campaigns like the NBA’s “I love this game,” the Sega scream, and Nike’s skateboarding initiative.
Using Saturn and Budweiser as case studies, Jeff and Rich discuss their approaches to client engagement, focusing on effective listening and the right moments to push boundaries. GS&P’s head of strategy, Bonnie Wan, analyzes their recent E.T. commercial for Comcast.
Jeff likens advertising to a form of vandalism, and he outlines his principles for this creative disruption. These include: innovating rather than imitating, embracing challenges, and aiming for widespread recognition.
Learn two techniques for plotting out an ad before it’s shot.
Jeff and Rich delve into their strategies for mastering the three key areas vital for triumph in advertising: writing, design, and providing creative guidance.
Humor sells. Jeff and Rich explain why and talk about how they’ve incorporated humor into their work, including Logitech’s “Kevin Bacon” commercial and the Budweiser “Weird Without Beer” campaign.
How do you sell your ideas and present yourself to the client? Jeff and Rich reveal their tactics.
Gain an insider’s perspective on the creation of the Polaroid “See What Develops” and Budweiser lizards campaigns through detailed behind-the-scenes analyses..
The Super Bowl is still the holy grail of advertising. Jeff and Rich tell you why and share how their groundbreaking ads for E*TRADE got made. GS&P CCO Margaret Johnson walks you through two ads in production for Super Bowl 2020.
Advertising is more than billboards and TV ads. With the Tostitos DUI Breathalyzer bag, the gay pride Doritos rainbow bag, and the Cheetos Museum, learn how advertising can break down boundaries.
Jeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.
Jeff and Rich share case studies where their agency has embraced digital innovation to create more human advertising.
Discover the extraordinary measures Jeff and Rich have taken to secure new clients, highlighted by an inspiring account of Jeff’s bold move to capture BMW’s interest.
In conclusion, Jeff and Rich emphasize the significance of nurturing an agency environment that values freedom and fosters forgiveness, enabling your team to excel in their work.
Pricing
ACCESS TO ALL COURSES
$35
$10
- Full Access to all Courses
- Watch on your computer
- Watch on your Phone
- Bonus class guides & content
- Share with your household (3 Devices)
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