Richard unveils the adventurous approach that drives his choices in both business and life. He illustrates this bold philosophy with an example and outlines what participants can anticipate learning in his class.

Learn from Richard’s first entrepreneurial success at fifteen—a student magazine in boarding school, where he turned his disinterest in traditional education into a thriving venture, guided by his passions.

Discover how Richard’s life philosophy fueled his bold move into the music industry, starting Virgin Records and making a daring gamble by signing the controversial Sex Pistols.

Explore how Richard’s dissatisfaction with air travel sparked the creation of Virgin Atlantic. He shares how breaking down ideas into actionable steps led to groundbreaking business strategies.

Richard recounts his strategy as an underdog in the airline industry, drawing inspiration from industry pioneers and detailing his significant confrontations with dominant players.

Richard discusses overcoming various challenges, from governmental opposition to critical decision-making during intense situations like navigating a hot-air balloon in a storm.

Richard emphasizes the importance of finding the right leaders, sharing methods to assess character, using innovative approaches like video submissions, and moving beyond traditional résumés.

Once your team is assembled, Richard shares how to enhance their productivity with constructive feedback, maintaining agility, and retaining top talent.

Richard stresses the importance of deep listening and organization, offering a peek into his personal notebooks that keep his businesses operating efficiently.

Richard underscores the importance of experiencing your product, exemplifying this by his own journey to space with Virgin Galactic, focusing on every detail impacting the customer journey.

Richard introduces a philosophy of self and social care, illustrated by Virgin Active’s initiatives in South Africa and business leadership roles in societal issues like the opioid crisis.

Richard shares how his experiences in wartime negotiations inspired him to establish a global council, The Elders, to address international concerns.

Richard emphasizes the central role of fun in business, advocating for a workplace that encourages laughter and enjoyment, influencing not just the team but also customers and the broader community.